A Dairy Queen Restaurant Is in the Middle of a Huge Controversy Over This Sign—And the Owner Refuses to Move It
When you pull into a fast-food drive-thru, you’re usually just looking for a quick burger or a sweet soft-serve treat. But for visitors to one specific Midwest Dairy Queen, pulling up to the door means coming face-to-face with a massive viral debate.
A franchise owner has found his restaurant at the center of a nationwide social media storm due to a controversial sign posted directly on the front door. The story has split the internet down the middle, drawing thousands of comments, boycott threats, and unexpected waves of tourist traffic.
But what exactly does the sign say, and why does the owner stubbornly refuse to apologize or take it down?
The Sign That Started a Fast-Food War
The drama unfolded at a Dairy Queen franchise located in the small town of Kewaskum, Wisconsin. While the sign had quietly hung on the front window for years, it suddenly exploded across the internet when an out-of-town visitor snapped a photograph of it and posted it online, expressing deep offense and demanding that the corporate office intervene.
Printed in bold red and white letters, the sign functions as a warning to anyone stepping onto the property.
It reads: “This restaurant is politically incorrect.”
Beneath that bold statement, the sign goes on to explain exactly why, informing customers that the staff inside have been known to say phrases like:
- “Merry Christmas”
- “Happy Easter”
- “God Bless America”
It also proudly notes that the establishment salutes the American flag, gives thanks to the military, police officers, and firefighters, and gives out free ice cream sundaes to veterans on Veterans Day. The sign concludes with a massive, hard-to-miss message at the bottom: “In God We Trust.”
